As a business owner & marketer, I've come to learn that publishing content is the heart and soul of any successful digital marketing strategy. It's how you establish your brand, connect with your audience, and drive engagement. But how do you actually create a content strategy that works for...

As a marketer, data is everything. But it's not just about collecting as much data as possible - it's about collecting relevant data that helps you make better decisions. Here's a simple example: Imagine you own a small e-commerce company that sells specialty food items online. You...

As a business owner, it's important to know the numbers that drive your success. Two of the most important numbers to measure in your business are customer acquisition cost (CAC) and customer lifetime value (CLTV). CAC is obvious. It is the cost of acquiring a new customer. But CLTV is...